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MEDIUM TO FULL COVERAGE FOR ALL.
LIGHT AS AIR, LONGWEAR.
Give it to me quick:
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!
Tell me more:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
How’d we do it?
- Obsessive research to create the perfect range of Fenty Beauty shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real people
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Rihanna's Inspo:
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna
How To:
- Be sure to moisturise skin before applying matte foundations, especially if your skin is dry. After moisturising, prep skin with Pro Filt’r Instant Retouch Primer for best results.
- Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
- For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the centre of your face and blend outward.
- For medium, customisable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the centre of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.
Shade-Finding Tips:
- Always shake Pro Filt'r foundation before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.
Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.
All 50 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
Fenty Beauty is 100% cruelty free.
